Lieuwma, who graduated from the HKU University of the Arts Utrecht in 2005, had made a few cartoons just for fun, and in 2016 decided to upload them under the name of Cartoon Box on his studio’s Youtube channel. After Bollinger picked Pencilmation up again as a college project at the School of Visual Arts, he began creating episodes on a regular basis and posting them on Youtube, at which point the idea steadily grew. “I made the very first Pencilmation episode when I was about 16 years old,” Bollinger recalled, “ I watched the Looney Tunes Duck Amuck.” The Pencilmation video gained great traction on Newgrounds, which was a kind of predecessor of Youtube, as some might remember.
Lieuwma’s channel, which has over 230 million views, is produced largely by himself.īollinger, Medrano, and Lieuwma all started their channels out of sheer enthusiasm. Medrano, whose channel has 163 million views, is currently directing a small team to create an original series pilot of 25 minutes, Hazbin Hotel, which is financed by 1,790 of her followers through Patreon. To date, the Pencilmation channel has amassed a total of 4.4 billion views, and is made by a team of more than a 100 people worldwide. Left to right: Joost Lieuwma, Vivienne Medrano, Ross Bollinger.
9.3 million subscribers), Vivziepop’s Vivienne Medrano (U.S., 1.3 million subs), and Cartoon Box’s Joost Lieuwma (Netherlands, 1.6 million subs). Cartoon Brew interviewed three top Youtube content creators via e-mail: Pencilmation’s Ross Bollinger (U.S. But while running a Youtube animation channel might look like an easy goldmine, to actually make it successful, you need strategy, a lot of luck, and great stamina.Īmidst a sea of personality-based vlogging and gaming-driven “Let’s Play” channels, there’s also a small successful group of original story-driven animation content to be found. Youtube as an open platform has allowed independent creators to build their brand exactly the way they want it, without any management layers in between.
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